Eventagenturen – Planung & Organisation von Veranstaltungen
Posted on | März 29, 2013 | 61 Comments
Für eine erfolgreiche Planung und Organisation von Veranstaltungen (beispielsweise einer Konferenz oder Tagung) spielt eine Anzahl unterschiedlicher Faktoren eine Rolle. Hierfür kommt meistens eine professionelle Eventagentur zum Einsatz. Der Event-Veranstalter (beispielsweise eine Partei, Bildungsträger, sowie sonstige Unternehmen oder Einrichtungen) ist nicht zwangsläufig auch der Planer/Organisator. Ein Grund dafür ist, dass der dahinter stehende Arbeitsaufwand oft erheblich ist und neben dem eigentlichen Tagesgeschäft des Veranstalters zuviel Zeit beanspruchen würde. Aber auch die notwendigen Hintergrundkenntnisse und das Expertenwissen für die professionelle Umsetzung solcher Veranstaltungen sind gute Gründe, eine Eventagentur zu beauftragen.
Zusammenarbeit zwischen Veranstalter und Eventagentur
Während der Veranstalter in der Regel für das Konzept sowie die inhaltliche Gestaltung des Events zuständig ist und den Budgetrahmen festlegt, ist es die Eventagentur Berlin, die sich um die diversen organisatorischen und logistischen Details kümmert. Hierbei findet natürlich eine kontinuierliche Abstimmung zwischen dem Auftraggeber (Veranstalter) und der beauftragten Agentur statt.
Services einer Eventagentur
Zu dem typischen Dienstleistungsangebot einer Agentur gehören bei einer Konferenz bzw. Tagung die Auswahl eines geeigneten Veranstaltungsortes, des Caterings und technischen Equipments sowie nötigenfalls. die Bereitstellung/Beauftragung von zusätzlichem Personal (Security, Tontechniker, Hostessen usw.) und die Erledigung der damit verbundenen Administration (Unterzeichnung von Verträgen etc.) sowie der tatsächlichen Durchführung am Veranstaltungstag. Aufgabe der Agentur ist die Berücksichtigung und Bearbeitung all dieser Faktoren und letztendlich die Koordinierung, so jederzeit die Übersicht erhalten bleibt.
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